How Much Does it Cost in USA [2024]


Are you considering adding ITVX to your streaming lineup but wondering about the ITVX cost? Look no further as I bring you an all-inclusive guide that delves into the pricing structure, subscription options, and value proposition of ITVX.

Whether you’re a UK resident or an international viewer seeking to access ITVX, here’s a perfect solution for an enhanced streaming experience. All you need is a premium VPN service that lets you access ITV Hub in USA.

Join me as I explore the cost-effective ways to enjoy your favorite shows on ITVX, and discover how much does ITVX cost in USA.

How Much Does ITVX Cost in USA?

ITVX offers its streaming content through the newly revamped service called ITVX, which includes a free tier with adverts and a premium tier that requires a subscription. ITVX’s free tier allows viewers to enjoy a variety of content, including catch-up from ITV’s linear channels, box sets, and exclusive ITVX shows, at no cost other than the presence of advertisements.

For those looking to enhance their viewing experience, ITVX Premium is an optional paid subscription. The ITVX cost in USA is typically US$7.42 (£5.99) per month or US$74.34 (£59.99) per year.

However, ITVX has been known to offer discounts and promotional codes, reducing the monthly ITVX cost to as low as US$7.42 (£5.99 per month) for a limited period. This promotional price can be locked in for up to 10 months, and subscribers may be eligible for a 7-day ITV free trial in USA before committing to the paid subscription.

You can also easily cancel ITV+ subscription in USA, and if it has been canceled in between the package ending date, you will still have access to your favorite content till the end date of your plan (monthly or yearly).

What is ITVX Premium?

ITV Premium subscribers enjoy an ad-lite experience, which means most adverts are removed, allowing for more uninterrupted viewing pleasure. Additionally, the premium tier includes the full library of BritBox content, adding over 4,000 hours of classic British shows and films to the mix. This makes ITVX Premium an attractive package for fans of British television.

Moreover, ITVX Premium is set to become an even more valuable service with the inclusion of Studio Canal Presents later in the year. This addition will bring a curated selection of films and series from Studio Canal’s library to ITVX Premium at no extra cost. This includes family favorites and a range of other premium content, adding significant value to the subscription.

For international viewers, accessing ITVX outside the UK will require a VPN due to geographical content restrictions. The cost of ITVX premium VPN services varies, so users must consider this overall cost when planning to access ITVX from abroad.

Can I skip the adverts on ITVX Hub?

The ITV Hub, now known as ITVX following its rebranding, offers two tiers of ITVX cost: a free tier with adverts and a premium subscription known as ITVX Premium. For those using the free tier, adverts are an integral part of the viewing experience, and there is no option to skip them.

This means viewers will encounter commercial breaks throughout the shows and live TV coverage, similar to traditional broadcast television.

However, the ITVX Premium cost subscription provides an ad-lite experience. While it does not eliminate adverts entirely, especially during live broadcasts due to contractual requirements, it significantly reduces the number of adverts across on-demand content. This allows subscribers to enjoy their favorite shows and movies with minimal interruptions.

How to Sign Up for ITVX Premium?

Frustrated with the ads in between streaming? Here’s what you need to do to switch from the free plan to ITVX Premium:

On the Website

Simply go to the ITV official website and click on the “Upgrade to Premium” button in the top right corner. You’ll be redirected to the dedicated page of the Premium Account. Then click the “Start Your Free Trial” button, enter your email address, and set a password. Add your payment details to get your free trial started, or simply choose the ad-free account if you want to watch ITV for free.

On an Android or iOS Mobile Device

Open the My ITV app and tap the “Sign in” option. Next, you will see an option of “Sign Up.” Simply tap this option and provide the requisite data for registering a new account. You’ll also be required to set a password once it’s all done; simply log in to your account and get started.

Is ITV Hub+ Free with Amazon Prime?

Wondering if is ITV free with Amazon Prime? It’s not free, but you can avail of an ITV Hub+ 7-day free trial through Amazon Prime Video. After the free trial period ends, your Prime Video account will be charged the normal subscription fee of your ITV Hub subscription plan.

You can stream ITV Hub+ through your Prime Video account on any Amazon device, such as Fire TV or Fire Stick. Apart from that, you can also stream ITV on Roku or any other device.

ITVX Premium – How To Get The Discount Code

Savvy viewers can enjoy a significant discount with a special promo code, bringing the monthly cost down to a more wallet-friendly price. Here’s what you need to know to take advantage of this limited-time offer:

  • Sign Up for ITVX: If you aren’t registered, create an account on ITVX. It’s a straightforward process requiring just your email address and some basic personal details.
  • Start Your Premium Subscription: Navigate to the subscription section and opt for the Premium tier. This is where you’ll be introduced to the wonders of ad-free streaming and an extensive library from BritBox.
  • Enter The Discount Code: When prompted, enter the discount voucher code ITVXSAVE10. This is the key to unlocking a discounted rate of just £3.99 per month for up to 10 months of ITVX Premium enjoyment.
  • Free Trial Perks: If you’re new to ITVX Premium, you can start with a 7-day free trial. Post-trial, the discounted price will kick in, unless you decide to cancel beforehand.
  • Cancellation Flexibility: Should your viewing needs change, rest assured that ITVX Premium has no fixed-term contract. You’re free to cancel at any time, but if you do so before the 10-month period ends, any subsequent subscription will revert to the standard pricing.
  • More Than Just Savings: Besides the financial benefits, ITVX Premium subscribers can anticipate the addition of Studio Canal Presents, a streaming service typically priced at £4.99 per month, to the platform at no extra charge. This will further bolster the Premium offering with a curated selection of films and series.

Remember, the voucher code’s lifespan is unknown, and these offers are as fleeting as some of the best British dramas, so seize the opportunity while it’s available.

What’s New to Watch on ITV in 2024?

ITV keeps updating its content library and brings you fresh and updated content each month; these are some of the most hit titles that you can enjoy on ITV in January 2024:


To get ITV Hub+ for free in USA one can opt for the ITV Hub+ free trial for 7 days with an Amazon Prime subscription. However, remember that once the free trial ends, you must pay for the subscription if you want to keep watching ITV Hub ad-free on Prime Video.

You need to pay for the ITV Hub service because the content available is exclusive and can not be accessed without a subscription. Also, this content is ad-free and lets you catch up on your favorite shows.

ITV Hub and ITV Player are the same things. ITV Hub’s old name was ITV Player. The streaming service provides the official ITV channels and on-demand streaming content. ITV Hub is a geo-restricted streaming platform that requires a VPN service if you want to stream it in the US. I recommend you use ExpressVPN as it is a reliable VPN app.


In this guide, I have thoroughly explained how much does ITVX cost. ITV Hub’s free account is a real deal if you want to get your hands on popular British content without paying a dime.

However, the ITV Hub+ (ITVX Premium) is no less than a bargain itself if you want an even bigger content library of popular titles. You can even get an ITV Hub free trial for 7 days and enjoy your favorite events.

Thus, ITVX is a geo-restricted service exclusively available in the UK. So, if you are traveling abroad and looking to access ITVX in USA, don’t forget to subscribe to a reliable VPN like ExpressVPN.

Happy streaming!

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